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Christina Thompson's

SELLING GUIDE

THINKING ABOUT SELLING?

Have you thought about selling your home? As an alternative to working with a local real estate agent, you might consider selling your home yourself; however, if you choose this option, be prepared for a ton of work! It has been done, of course, but it may require more time than you spend on your full-time job. If you don't have this amount of time and energy to commit to the sale (or need to sell quickly), this option may not be for you.

If selling your home on your own seems like a challenge you're not up for, you may want to hire a licensed, professional real estate agent. An experienced realtor will have the time, resources, and know-how to get you the highest price possible for the sale of your property.

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THE HOME SELLING PROCESS

A COMPREHENSIVE GUIDE

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1. LET'S DEFINE SUCCESS

Outlining Your Objectives
  • What is Your Motivation to Sell?
  • Do You Have a Timeline to Move?
  • Where are You Moving?
  • What Goals are Most Important?
Current Real Estate Market
  • Understand Market Dynamics
  • Understand Market Forces: Supply vs. Demand
  • Analysis of Active & Sold Transactions
What Differentiates Your Homes
  • PinPoint Features and Benefits of Your Home
  • Compare to Active Inventory

2. LISTING PREP

Finalize Documents & Contractual Agreements
  • Complete Any Property Improvements
  • Stage the Property (Optional)
  • Professional Photography
  • Professional Videography
  • Determine On-Market Timeframe
Marketing Strategy
  • Social Media Strategy
  • Digital Marketing Plan
  • Traditional Advertising
  • Showing Strategy
  • Broker Network Exposure
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3. INTRODUCING THE PROPERTY

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Initiate the Marketing Plan
  • Attracting Potential Buyers
  • Qualifying Potential Buyers
  • Safe Showings
  • Weekly Updates
Negotiation Strategies
  • Obtain Written Offers
  • Review Offers in Detail
  • Strategic Counter-Offers
  • Negotiate to Optimize Price & Terms
  • Multiple Offer Process & Back-Up Offer Strategies
4. GOING INTO ESCROW
Complete Disclosures
  • Dates & Deadlines
Closing
  • Moving Logistics
  • Sign Final Documents
  • Closing & Celebration
Working Together Again
  • Staying in Touch & Keeping You Informed
  • Investment Properties & Beach Homes
  • Providing Resources & Instructions
  • Feedback, Referrals, Testimonials & Reviews
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LOOKING TO SELL YOUR HOME?

HOW  CAN
WE HELP?

SUCCESS!

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